The ancient art of feng shui has numerous applications in the modern world - from business feng shui to the feng shui of a garden
- all focused on creating a better quality energy.
In business, feng shui is applied for a good flow in the office
in order to strengthen the well-being of the employees, as well as in order to attract more business success
. While these are the most popular feng shui applications, there is another area where feng shui can help create best results - in the design of the business logo
, business cards, the signage and other business marketing materials.
Feng shui can even be applied to the design of a website, as it is all about the expression of the energy of a business, its identity and goals, just in a different media.
Before we look into the business logo guidelines, be sure to find out the main feng shui element of your business
, as this is a helpful starting point in the design of your business logo.
There are four main feng shui guidelines when it comes to the design of business logos and other marketing visuals. These guidelines are based on essential feng shui principles such as the five element theory, the yin-yang theory
and the harmonious combination of various elements in order to best express specific energies.
The first one is the choice of color
, as human's reaction to color is stronger than the reaction to shapes and words. Feng shui-wise, each color represents a specific feng shui element
and it is chosen with care.
Color is followed by the choice of specific shapes
, as shapes are also expressions of the five feng shui elements.
, even though a combination of colors and shapes, are the next category, followed by the category of signage directions and auspicious measurements.
Let's examine these four main categories in more detail to see how feng shui can help you create the most auspicious design of your business logo and other marketing materials.