When you know the main element of your business
, you have a good starting point as to the choice of logo shapes that will best express the energy of your business.
In feng shui, each shape is an expression of a feng shui element. The relationship of shapes
(and colors) with specific elements is easy to understand if you associate them with their presence in nature.
For example, the Wood feng shui element is best expressed by rectangular shapes, because this is the shape that most resembles the upward growing energy of a tree, a plant, a flower, etc.
The Fire feng shui element
is represented best by triangular shapes, stars, etc. because it is the most precise visual expression of the flaming feng shui energy of the fire.
To help you with best feng shui choices for your business logo design, here is the basic feng shui elements expression in shapes:
In order to illustrate how these feng shui shape guidelines apply to a specific business, let's look at the example of a day care. The feng shui element that best expresses the essence of a day care business is Wood.
The element of Wood is nourished by Water and Earth feng shui elements, and is damaged by the Fire and Metal elements. So, in choosing best shapes for the design of a day care business logo
you will consider rectangular, square or wavy-like shapes. You will be wise to avoid the feng shui shapes and colors of Fire and Metal elements.
Of course, many business logos have a combination of shapes; you always have to use your creativity, as well as your sense of balance and proportion to see which feng shui logo shapes express best the nature of your business.
Next, let's look into the guidelines for images and symbols in the business logo design.