Feng Shui Tips for Business Logo Design: Use of Images and Symbols

The feng shui use of images and symbols in the design of a business logo, as well as other business marketing materials, can be a lengthy and complex subject.

Even though the word logo originally means word, many business logos are a combination of symbols or images with words, most commonly the expression of the business name.

The basic feng shui level in the business logo design is the use of a symbol or an image in order to illustrate what your business does.

So, the image of a happy pet for a pet day care business logo or a bunch of flowers for a floral shop logo make perfect sense and is all easy and good feng shui. It creates good energy and it expresses clearly what the business does, no guesswork needed.

However, even in this category some very bad feng shui choices can be made. Many of you might remember the logo of a large paint manufacturing company that shows a can of paint pouring over the globe. Very, very bad feng shui.

Other business logos work mostly by association with the feng shui energy the symbol carries. The apple in the Apple Inc. company is a perfect example; a memorable symbol with great energy. It's the "an apple a day" energy that the Mac computers have certainly become nowadays! The Nike swoosh symbol is another example of excellent feng shui, very energizing, uplifting, crisp and clear feng shui energy.

Basically, when you want to use a symbol or an image in your business logo design, you can go either by illustration or by association, but you have to be very careful with either choice. Be sure to always connect to the feng shui energy of the image or the symbol. Ask other people how they feel about it. Feng shui is all about good energy and good energy always feels good. Be mindful of the "feel-good" factor when you incorporate images or symbols in your business logo design.

The main feng shui guideline for the use of images and symbols in the business logo design is to always go for the highest feng shui energy. Be sure to test and check all the possible emotional reactions and associations that your business logo colors, shapes and images will create in your target audience. (I wonder if the paint company mentioned above did any testing of their business logo. No person in the right mind will ever react favourably to the image of our planet being covered in toxic paint.)

Be sure to also check the feng shui element of your business and choose images and symbols that will work harmoniously with your business element.

The good feng shui choices can get more complicated when lesser known symbols have to be used. In this case, the feng shui shape rules will apply to help you balance and emphasize the needed feng shui elements for a business logo.

Last but not least, we are looking into the best feng shui directions and auspicious measurements of business signage.